Wipe Easy Tablecloths are an online seller of different design oilcloth and PVC tablecloths.
ROI and revenue was the key metric for the client – and so our brief was to increase revenue and increase ROI.
This was done via cross device targeting and tight control of bids so the client was never paying too much for a click.
eMoov are the UK’s leading online estate agent. They have been in operation since 2009 and have saved their users over £23 million to date in estate agent fees.
CPA (Cost Per Acquisition) is the key metric. Their users tend to have a longer user journey and will quite often convert by phone call rather than directly via the website. We needed to bring up the quality of the leads that were coming to the sales team and we needed to bring down their CPA overall.
The main brief was to lower the CPA – this we did through a mixture of tight control over match types and ensuring we were appearing against the most relevant key terms. Early results show CPA is down 48% month on month – and leads are converting at a much higher rate than previously.
Ransom Spares are an online provider of white goods spare parts. They operate from a warehouse in Yeovil with over 5 million different parts.
ROI is the key metric. Many of the parts have low margins and so the return needed to be high.
The brief was to increase the ROI and revenue – this we did through a mixture of cross device targeting and using Google Shopping.
Alona is a first class Paid Search specialist. She’s worked hard to get to know our complex business and has grown our PPC revenue and ROI. I would completely recommend Aquamarine to anyone who is thinking of outsourcing their Paid Search advertising campaigns.
Generator Quay House
The Gallery, Kings Wharf
Exeter
EX2 4AN
© 2017 Aquamarine Media
Company Number 09653540
