PPC Blogs | Aquamarine

Everything you need to know about the complex world of PPC, boiled down into bitesize blog by our expert team. Learn the latest tactics and hone your skills with our help!

12 February 2020

A Guide to Google Ads Grants

Alona Kemmett PPC

If you haven’t heard of it before, the Google Ads Grants scheme is amazing. Google offers non-profit organisations $10,000 (£7,688.25 at time of writing) worth of ad spend, every month, on Google Ads. Here we tell you everything you need to know.

29 January 2020

Jargon Busters: PPC

Vicky Heelis PPC

PPC is full of abbreviations and jargon. Even the name is one. You don’t catch many people typing out Pay-Per-Click rather than PPC. Perhaps people are just too busy. Either way, PPC is just the start of abbreviations in this world, so we've put together a Jargon Busters guide to help you navigate it.

2 September 2019

The Loss of Average Position; Why and What Next?

Geoff Atkins PPC

For many people the Average Position column within Google Ads or their monthly reports is one of the most important metrics. But as of the end of September 2019, Google are discontinuing this metric. What does this mean, what will we use instead, and how will that affect you?

5 September 2018

How and When to Not Use Google Ads' Automated Bidding

Geoff Atkins PPC

This isn’t a conspiracy piece. I’m not going to say, “Oh, how can you trust a big corporation like Google to spend your money for you, especially when they’re receiving the money you spend?”.

22 August 2018

Why Pay-Per-Click USPs Are Like a Box of Chocolates

Vicky Heelis PPC

Let’s compare the importance of USPs (Unique Selling Point) to something we are ALL familiar with. A box of chocolates!

15 August 2018

Keyword Research for Dummies

Mathilda Martinsson PPC

How do you know which keywords to include in your paid search campaigns? Before I started working with PPC (Pay-Per-Click) I thought you chose the words off the top of your head only based on what you thought were the right words to use.